5-day Intensive — November 8 - November 12 — led by Jared Spool
5-day Intensive — November 8 - November 12 — led by Jared Spool
You’re constantly asked for KPIs (Key Performance Indicators). You’re now on the hook to provide UX OKRs (Objectives and Key Results). It’s no longer good enough to tell folks that your team’s designs are more usable or that users can accomplish their goals better. You have to tell them how much better things are.
They want numbers. There’s no getting away from it.
They want numbers. There is no getting away from it.
At the heart of any successful organization, you’ll find their critical numbers. You’ll find their sales numbers, their finance numbers, and their operations numbers.
Each of these numbers tells a story. Business metrics make up the common language that every executive understands. (Or, at least, they think they understand).
When your organization’s leadership pays attention to the numbers, they can see whether the organization is making progress or not toward its most important goals. Numbers are the great equalizer. They’re a simple way to show change, whether you’re talking about sales, finance, or operations.
If you don’t identify your key metrics and objectives, others will do it for you. They won’t choose targets that reflect a better user experience. Instead, they’ll choose business goals that aren’t human-centered.
When others choose your metrics and objectives for you, your team becomes stuck being reactive. Reactive UX efforts quickly feel like an endless Groundhog’s Day of repetitive cycles of squeezing compromised work into ever-shrinking schedules.
Proactive UX leaders break the cycle when they identify the right targets and goals to go after. Not any targets or goals, though. Goals and Objectives that, when achieved, prominently improve their customers’ and users’ lives.
This intensive is incredibly energizing and has given me persuasive insights that I’ve employed to push our group to launch a UX accessibility framework with an outcome tied to bringing equity to users across our org regardless of role or rank, future-proofing our offerings. I’m so excited!
I found out that this 5-day Persuasive UX Metrics intensive is pure diamond. Even more thanks to the interactive part. How cool is this that you teach us how to merge UX Metrics with Business Metrics!
Stop letting others choose your team’s objectives and targets.
You can’t pick just any numbers as targets. They need to be specific, measurable, achievable, realistic, and time-based. They need to reflect true improvements in the users’ experience.
Most importantly, the UX metrics you pick must be persuasive. Everyone you work with must see the importance of these metrics.
You want UX metrics they’ll fall in love with. UX metrics they want to adopt for their own goals and targets. UX metrics that tell the story of how their work also improves customers’ and users’ lives.
That’s why you need to create Persuasive UX Metrics.
People can only value what they see.
Join our Intensive and together, we’ll explore how you’ll identify, research, and execute a new approach to measuring the user experience. You will:
Convey how your team’s work improves people’s lives using UX Outcomes.
Provide new ways to measure your human-centered accomplishments with UX Success metrics.
Demonstrate continuous improvements by embracing UX Progress metrics.
Reveal the hidden costs of poor UX with Problem-Value metrics.
Drive your organization to become more UX mature using customer-focused targets and objectives.
People can only value what they see.
Make both qualitative UX and quantitative UX work together harmoniously.
You’ll have a new way to show your executive team, stakeholders, and peers the value of UX.
In this Persuasive UX Metrics intensive, you’ll explore how to:
Identify and employ powerful quantitative UX metrics that will drive your product and service direction.
Drive every major decision (such as which features to build; when to set delivery deadlines; what skills to hire for; who to put on the team; how much to budget for research) based on clear and agreed-upon UX objectives.
Persuade executives to make major investments in UX design and research, especially once they see how much poor UX decisions have cost your organization each year.
Amplify the story of your UX work through persuasive metrics.
Are you ready to learn? Or are you ready to lead?
From November 8 through November 17, we’ve got an Intensive package that’s perfect for where you’re at.
If you want to learn everything there is to know about creating Persuasive UX Metrics, you can sign up for our UX Learner Package. With this option, you get six new sessions:
Align Your Teams to Continuously Delivering Great UX with UX Outcomes - Monday, Nov 8
Score an Organization-Wide Celebration of UX Improvements with Success Metrics - Tuesday, Nov 9
Achieve Your UX Goals Through Continuous Improvement with Progress Metrics - Wednesday, Nov 10
Win the Backing and Support of Key Champions Using Problem-Value Metrics - Thursday, Nov 11
Deepen Your Executive’s Commitment to Better UX with Persuasive Metrics - Friday, Nov 12
What Your UX Metrics Strategy Looks Like - Monday, Nov 15
Join each one-hour session at either 2pm ET (19.00 GMT) or 7pm ET (24.00 GMT). Both sessions have a live Q&A with Jared Spool. The recordings from each session are available for UX Learners until November 22.
The UX Learner package is Free to all members of Leaders of Awesomeness (also free to join).
Ready to establish Persuasive UX Metrics in your organization? We’ve got two perfectly-priced packages for you.
These two programs contain brand-new expertise for advanced UX leaders in larger organizations, to give them the skills and confidence to change how they measure success. If you’re ready to demonstrate how great UX practices can push an organization to the next level, the UX Leader VIP Packages are for you.
Both UX Leader VIP Packages have the same VIP access to Jared Spool and the Center Centre team. Even if you attended our Persuasive UX Metrics intensive before, the UX Leader VIP Packagescontain all new tips, techniques, and methods, usually reserved for our high-end clients.
If you’re coming to the intensive on your own, sign up for the Individual package. You’ll get all the tools and techniques necessary to bring great UX metrics to your team, including how to:
Facilitate workshops with stakeholders and peers to establish your outcomes and metrics.
Avoid common traps and snags many UX leaders bump into their first time out.
Determine your next steps for making this happen inside your enterprise.
Empower your collaborators with powerful messaging that sells your metrics throughout the organization.
Want to bring a team? Get the entire team access for one price - $147. (When you sign up, we’ll give you an invitation link and you can give it to any members of your team to participate with you.)
The UX Leader VIP Packages have full access to every daily Intensive session as the UX Learner Package. They also include these additional VIP sessions:
NEW! VIP Train-the-Trainer Sessions
Creating your Persuasive UX Metrics is within reach — with the right help. You and your team will need to collaborate with your product and development peers, stakeholders, and even senior executives to gain alignment and establish meaningful target metrics. We’ve created 3 special sessions to give you what you need to empower, facilitate, and implement your metrics strategy.
VIP Train-the-Trainer: Get Stakeholder Alignment on UX Outcomes - Tuesday, Nov 9
VIP Train-the-Trainer: Identify How You’ll Measure Success - Wednesday, Nov 10
VIP Train-the-Trainer: Strategize How You’ll Measure Your Team’s Progress - Thursday, Nov 11
All Train-the-Trainer sessions are at 11am ET (16.00 GMT) with Jared Spool. We’ll record each session, if you can’t make them.
Be prepared to do homework. The homework will be to identify your challenges and strategies for establishing your organization’s UX metrics.
Schedule an hour before each VIP Train-the-Trainer session to make sure you have time. Work together as a team to get the fullest value from the exercises. You won’t regret it.
VIP Guest Expert Discussion
On Tuesday, November 16, we’ll host a special Q&A with an industry expert to dive in deep on a topic for making metrics work. (We’re still confirming the details, but we can tell you, you don’t want to miss this!) Only subscribers to the UX Leader VIP Packages will have access to the session and its recording.
(We’ll get you the details as soon as the session is confirmed by our guest expert. Stay tuned for the announcement!)
NEW! VIP Live Sessions: Lead Your UX Metrics Strategy
Hit the ground running, ready to make the changes necessary in your organization. Meet with Jared Spool to plan your next steps and discuss any challenges you’re facing. Overcome your obstacles.
We have three limited attendance sessions, reserved only for UX Leader VIP Package subscribers: (Pick one)
This will be the perfect send-off for your VIP Persuasive UX Metrics intensive experience. Make awesomeness happen in your organization.
NEW! VIP Extended Recording and Notes Availability
UX Leader VIP Package subscribers will get access to the recordings and notes for all sessions until December 20, 2021. Team package subscribers can share the recordings and notes until that time with other team members, even if they couldn’t make the original sessions.
We’re excited to provide this extended time for our VIP package subscribers.
Your talks are - as always pedagogic and super easy to follow, the way you visualize, structure and package the talks: Talking about a current state, recognizing what's wrong with it (and why) and then how to do it better.
The intensive was great - it certainly showed me that the biggest common challenge is getting senior stakeholders to ‘buy-into’ UX, but the framework Jared presented over the course of the week certainly helped to provide some tools for framing UX challenges for those stakeholders.
Everything you learn in this 5-day Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.
His experience, working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, GM, Exxon Mobil, and the Obama White House, has taught him exactly what teams need to mount strategic, influential UX research initiatives.
You’ll love his stories, his ability to demonstrate every point with a simple, concrete example, and his comically adorable attempts at trying to draw out his ideas. (You can’t fault him for trying, though.)
Most importantly, you’ll love how much smarter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.
Attend 6 one-hour live sessions with Jared Spool from Nov 8 to Nov 15.
Receive detailed worksheets outlining how to uncover your own Persuasive UX Metrics.
Personally join the dedicated community space with extended resources.
Retain access to all session recordings and notes until November 22.
Attend 6 one-hour live sessions with Jared Spool from Nov 8 to Nov 15.
Receive detailed worksheets outlining how to uncover your own Persuasive UX Metrics.
Personally attend 3 one-hour VIP Train-the-Trainer sessions with Jared Spool from Nov 9 to Nov 11.
Personally attend the Guest Expert Discussion on Nov 16.
Personally join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for establishing Persuasive UX Metrics in your organization.
Retain access to all recordings and notes until December 20.
One price access for everyone on your team.
Attend 6 one-hour live sessions with Jared Spool from Nov 8 to Nov 15.
Receive detailed worksheets outlining how to uncover your own Persuasive UX Metrics.
You and your team can attend 3 one-hour VIP Train-the-Trainer sessions with Jared Spool from Nov 9 to 11.
You and your team can attend the Guest Expert Discussion on Nov 16.
You and your team can join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for establishing Persuasive UX Metrics in your organization.
You and your team can retain access to all recordings and notes until Dec 20.
